Beautific is a  skincare brand developed by “Isha Patel & Javvad Khan”. One of the founder of beautific is a biotechnologist & a toxicologist & Other is a pharma graduate & running a successful Pharma company. They have imense knowledge about the industry so, they wanted to cultivate a brand that aims on building solutions for consumers. Isha was inspired by all the “nuskhe” used by her grandmother from natural origins which she used in her childhood. Her aim is to derive all the mother nature’s goodness in her products. They believes that india has abundance in skin availing raw materials (herbs, plants, seeds, fruits etc.). Beautific wants every person to feel confident and comfortable in their own skin, literally! Using careful formulation that are naturally-derived, we aims to revitalise and redirect your skin care in right direction.
“Skin is the largest & essential organ of the body so, we should treat it like one. Our aim is to develop products that are easy , effective & brings out the best in you.”

Wondering why conventional skincare products doesn’t give satisfactory results. So, they started to research read about new & old ingredients & learn about its various hidden benefits. They realised that the secret to good skincare isn’t jamming too many ingredients into one product. Instead, skincare should use minimal but effective ingredients derived from nature. It should also focus on benefiting the skin. Determined to fill this gap, they set off in search for the perfect ingredients. Their intent was to develop products that are safe for everyone to use and saves time to apply. Armed with the mantra that skincare shouldn’t be complicated, and it should not harm the skin nor the environment.